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The Problem

Our education system does not prepare students for a rapidly changing world and strengthen important drivers of problem solving, innovation and well-being.


Our mission is to empower students to be tomorrow’s innovators, leaders and global citizens.


We provide experienced guidance for handling unhappy, unmotivated or under-stimulated kids. Our goal is to equip all parents with the right framework to help make their kids happy and career ready. Every week we answer the top parent questions and provide time saving tips that work. For parents who are looking for help implementing student-centric educational enrichment at home, but lack the time, energy or know-how, we are here to help.


Woj Way is the teaching and parenting philosophy of Esther Wojcicki. Esther and her team of like-minded educators, technologists, parents, and students help support your child as the CEO of their education.

Esther Wojcicki, is a journalist and award-winning educator, a pioneer in the integration of technology into the classroom, and a world renown advocate for students and teachers. Dr. Wojcicki founded the Palo Alto High Media Arts Program, one of America’s largest, most dynamic and successful high school media studies programs, and a model of how to teach 21st century skills. She regularly presents on her work and methods to global audiences of educators, policy makers and business leaders. Dr. Wojcicki is the recipient of a number of teaching awards and sits on the Board of leading educational organizations, including PBS Learning Forum and Creative Commons. She serves an advisor for edtech companies, non-profits, foundations, and the U.S. Department of Education. She is the founder of the Journalistic Learning Initiative at the University of Oregon (2016) and holds honorary doctorates from Palo Alto University (2013), Rhode Island School of Design (2016) and the University of Central Brazilia (2018). Esther has been intimately involved with GoogleEdu and the Google Teacher Academy since its inception and remains a guiding force. She is the author of Moonshots in Education (2014) and How to Raise Successful People (May, 2019). She is the mother of Susan Wojcicki (CEO of YouTube), Janet Wojcicki (Professor of Pediatrics at UCSF) and Anne Wojcicki (Founder and CEO of 23andMe) and the grandmother of nine.

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