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How to Raise Successful People

I share my tried-and-tested methods for raising happy, healthy, successful children using Trust, Respect, Independence, Collaboration, and Kindness: TRICK. Essential lessons for raising, educating, and managing people to their highest potential. Change your parenting, change the world.
How to Raise Successful People

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What people are saying

“Esther Wojcicki is a legendary educator and parent. Everyone has asked for her secrets to success — how she raised such talented and accomplished daughters, and how she helps so many students excel and succeed. As the father of four, my family and I have benefited from her friendship and wisdom. Finally, here it is: Wojcicki’s comprehensive parenting philosophy, told with her signature wit, for all the people who are needing her insight.”

Gavin Newsom, Governor of California
“Parenting in our digital age is a brave new frontier, fraught for both parents and children. But as Esther Wojcicki—beloved teacher, parent, and writer whose work I’ve long admired—shows, modern parenting can be a joy instead of a constant struggle. Esther Wojcicki is leading a revolution not only in how we prepare our children to succeed, but how we nurture the health and well-being of parents across the world. How to Raise Successful People shows us how to be our best so our children can be their best”

Arianna Huffington, Founder of Thrive Global and Huffington Post
“As a teacher, Esther Wojcicki was brave enough to challenge conventional teaching, understanding that students need to be active participants in their own learning. As a parent, she innately understood how to foster responsibility, self-reliance, and fearless creativity in her daughters. Esther’s mix of practical wisdom and inspiration will be a prized resource for anyone raising the next generation to live with purpose and unlimited potential.”

Laurene Powell Jobs, Founder of Emerson Collective
“Every industry is clamoring for more innovators, more creative leaders who can solve problems with intelligence and a strong sense of social responsibility. Esther Wojcicki knows exactly how to instill these values in our children. We need her insights now more than ever.”

Marc Benioff, CEO of Salesforce, Bestselling author of Behind the Cloud

Woj in the Media

How Anne and Susan Wojcicki’s parents raised the founder of 23andMe and the CEO of YouTube
A third sister is a Ph.D. and Fulbright scholar. Anne Wojcicki of 23andMe says growing up, she had a lot of independence.
Anne and Susan Wojcicki’s mom shares secrets to raising successful daughters
It’s a question that’s often been asked. What was in the Wojcicki family water growing up? Susan Wojcicki is the CEO of YouTube, Janet Wojcicki is a professor of pediatrics and epidemiology at UCSF, and Anne Wojcicki is cofounder and CEO of genetics company 23andMe. Their mother, Esther, shared som…
Esther Wojcicki On Raising Two Of The Nation’s Most Successful Women Entrepreneurs
For the first time, two sets of siblings appear on Forbes’ annual Self-Made Women ranking. The Instagram savvy Kardashians and Silicon Valley powerhouses Anne Wojcicki, cofounder and CEO of 23andMe, and her oldest sister Susan Wojcicki, CEO of YouTube. Forbes visits the Wojcicki’s mother, Esther.
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